Articles

CX Day: A brief history of Customer Experience

Today is World CX Day, a serious cause for joy here at MadeFor. as we join in on a global celebration of the pursuit and achievement of high-quality customer experiences.

Article

Dark UX: Is it ethical? Is it legal?

When it feels like shady UX practices are ingrained into the fabric of modern technology, how do we come to terms with their questionable and shady usage? What are the implications of using dark UX in our present day: ethically, morally and legally?

Article

The financial implications of Dark UX in the ecommerce sector

The dangers and problematic outcomes of dark UX practices get even pricklier within the ecommerce sector, when financial implications become apparent for the user and financial gain is at the forefront of the company’s agenda.

Article

The ‘Dynamic Island’ and Apple’s strategically sharp UX design

With the recent announcement of the iPhone 14 Pro, Apple has taken the idea of “it’s not a bug, it’s a feature” and ran with it, using UX knowledge to transform a design constraint that people hated into a feature that people find genuinely beneficial.

Article

Living in a Dark UX patterned world

The general ethos of UX design is providing a user experience that is both pleasant and intuitive, that fosters a positive perception of the brand and service. In essence, UX is for the users, hence the name! But a set of malicious practices intended to confuse and manipulate the user loom like an ominous dark cloud.

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The value of treating humans like humans in UX design

When opening a new interface for the first time, what would you as a user prefer to see: a UI that is deeply complex and will take some time to adapt to, or one that you can immediately see is tailored to you, your problems, and is immediately adaptable? For most people, we can imagine the answer is clearly the latter.

Article

Sources of Influence

Attempting to effectively identify and understand your intended audiences can oftentimes become a source of endless frustration – an arduous process that undoubtedly culminates with feeling like a film detective, chasing numerous dead ends and failed leads as you attempt to make your product known against millions of other competitors.

Article

Is emotion the most important CX indicator?

Emotion is at the core of what it is to be human, and it is one if the main drivers of which belief systems we adopt throughout our lives, the love for certain experiences or outcomes, or even where we choose to spend our hard-earned money.

Article

Mission-Driven Customer Experience

Ok, so hands up who knows about Mission-Driven CX? Ok, alright, hands down, you clever bunch. As we know all too well, customer experience professionals have always had to pivot their focus when the world around them shifts. In recent years we have seen convenience become the king of customer experience efforts; reducing effort and saving customers time and money!

Want to build effective teams? Learn together.

“Yes, we did learn a lot during the bootcamp, however, there were some unexpected benefits – we actually got to know each other. Especially in the COVID times, we have not had time to get to do things together outside of our roles. The bootcamp gave us the opportunity to see our team members in a different setting. And it was great!” Said Service Design bootcamp participants after, as thier team finished the 8-week program.

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Successful launch of our new bootcamps

We are so happy to announce that during April we tested and finalised our newest project – 3 new Micro Bootcamps. Taking deeper dives into the specific topics that you felt were crucial to your own work and context, has been a very rewarding journey, so we thank you for that.

Article

Who's gonna design retail's digital future?

Over the last couple of years, the main uses of our digital devices have changed drastically. Where before we would check our social accounts, read the news, check the weather or take photos of our everyday lives, we now use them for almost all our daily, weekly or monthly life tasks.

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Articles

CX Day: A brief history of Customer Experience

Dark UX: Is it ethical? Is it legal?

The financial implications of Dark UX in the ecommerce sector

The ‘Dynamic Island’ and Apple’s strategically sharp UX design

Living in a Dark UX patterned world

The value of treating humans like humans in UX design

Sources of Influence

Is emotion the most important CX indicator?

Mission-Driven Customer Experience

Want to build effective teams? Learn together.

Successful launch of our new bootcamps

Who's gonna design retail's digital future?

Great things come to those who subscribe

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