Digital Product Management
Build the core capabilities needed for a product owner and product manager role. Explore the full product lifecycle by learning the key skills required to go from an idea to customer success and discover the impact of 'outcome-focused agile'.
Outcomes
- Obtain theoretical understanding of varying approaches to product management and management.
- Learn to manage stakeholders and communicate effectively.
- Learn the context of the DPM role in a business strategy and experience real-world disruptions while achieving your goal.
- Learn prioritisation in multiple dimensions and complexity.
- Learn to manage the product innovation process.
- Learn to apply Agile values and principles in various organisational set-ups of working by understanding ‘outcome-focused agile’.
- Learn to define clear product visions, manage assumed value and validate value delivered.
Summary and process
The Digital Product Management bootcamp is designed to build the core capabilities needed for product owner and product manager roles. The experiential, scenario-based approach is an ideal opportunity to discover the impact of 'outcome-focused agile'. Participants will explore the full product lifecycle, by learning the key skills required to go from and idea to customer success.
Our onsite bootcamp format is 4 days with our coaches. Our online bootcamp format is 8 days 32 hour live session bootcamp delivered in 8 x 4h sessions, to suit your schedule. For this bootcamp, each learner should estimate 1-3 hours of extra engagement in an e-learning environment.
Problem
PriceCo (your bootcamp employer) onboarding. Understanding Agile Fundamentals, key terminology, and benefits of Agile. Understanding the problem and customer profiles.
Idea
Ideation and defining the vision for the product by understanding the customer and the value that the product needs to deliver.
Epics & Story
The product backbone definition based on the product vision. User story writing – understand the benefits of small user stories and learn to write clear user stories.
Acceptance & Validation
Acceptance criteria writing and understanding the definition of done. KPIs and Agile product metrics.
Backlog
Understanding the benefits of doing estimation well & prioritization, reordering and refinement of the backlog.
Roadmap
Roadmap development, Defining stakeholder strategy, and Sprint planning.
Release
Release planning and estimation. Breaking silos and developing empathy-led products.
Scale
Getting ready to scale the product management process, dealing with multiple team & product lines, setting up effective stakeholder engagement process.
Your coach
Stephan van Rooden
The perfect participant
If you want to run a digital product project that aligns with your organisation and customer, the digital product management bootcamp is for you. You might have had exposure to product development concepts, and even have product owner or product manager responsibilities in your current role. In either context, this bootcamp will provide an opportunity to experience the product life cycle from problem to solution.
Preparation
All classes are held in English, so you need a professional working proficiency level of English. As classes are held online, you need to be able to connect to the classes, using your camera and microphone. There might be some software that you need to enable on your device.
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FAQ
Why is learning about Digital Product Management relevant today?
To deliver effective digital solutions, you need to put the customer at the heart of design and development. Learning about Digital Product Management enables you to reduce your time to market and keep up with rapidly changing customer expectations. The World Economic Forum 2020 report forsees the digital jobs of the future are set to grow by 51%, giving greater demand to roles in Product development.
Who will be my fellow bootcampers?
Among your fellow bootcampers you will meet business analysts, marketing managers or designers, who want to upgrade their skills and become more strategic in their work, as well as professionals from connected Customer Experience disciplines who want to broaden their skills and accelerate their performance.
Can I follow the Digital Product Management bootcamp besides my full-time job?
Yes, you can. We ask an average investment of 5-7 hours of learning per week. 4 hours of that investment will be during our weekly 4-hour live session. These sessions will be during the morning or afternoon, depending on your bootcamp schedule. The additional hours of learning will be homework, preparation or the completion of online learning kits.
Are there any prerequisites to do this bootcamp?
Since this bootcamp is designed for entry-level knowledge of Digital Product Mangement, there is no prior experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.
What kind of job can I get after this bootcamp?
Depending on your existing skillset and personal learning objectives, you will be able to start in the role of a Junior Product Owner, Junior Product Manager or Business Analyst. The bootcamp will give you an opportunity to research and experience the different roles within Digital Product Management that are most suitable for you.
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