Structuring insights for action
Understand the dynamic between qualitative and quantitative research in customer research landscape. Learn how to excel in qualitative research and draw insights worth validating.
Outcomes
- Learn how to set up a qualitative research project to gain understating about your customers.
- Understand the difference of qualitative vs quantitative research: when to use one or the other and when together.
- Learn to work with qualitative data and makes sense of it (synthesis, tools, tips and cases).
- Learn structuring insights for action - how to go from raw data to insights and get ready to act on it.
Summary and process
You will learn how to navigate various research methods, finding the right methods for the right problems, while building confidence by understanding the steps and validations for drawing the right insights for your solution.
On completion you will be fully equipped to ask the right questions of your data to uncover actionable insights, providing your business with effective data driven decisions.
Research data
Exploration of various data sources, types and methods. Review of raw data and challenging the approaches.
Hypothesis
Ask the right questions about your data, become curious, critical and make assumptions.
Synthesis & Clustering
Select your data, sources and methods. Search for similarities and differences. Create meaningful data clusters.
Insight
Does your effort bring you closer to your insight? Do you have an answer, suggestion or educated guess?
Validation
An insight is not the entire truth. By understanding how to build confidence in your insights, build your validation plan. Get ready for action!
Your coach
Barbara van der Linden
The Perfect Participant
If you have been in the situation where you feel overwhelmed about all possible research methods, data sources and how to make a decision to ensure the voice of customer and business benefits are met, this micro bootcamps is for you. This micro-bootcamp will equip you with practical tools and practices on how to process your data, do customer research on low cost and draw insights worth validating.
Preparation
The class is held in English, so you need a professional working proficiency level of English. The class in online, therefore you need to be able to connect to the classes, using your camera and microphone. If you have any software blocks (can't open certain online tools, such as digital white-boarding tool Miro) please inform us in advance.
Funding options
There are various payment and scholarship options available at MadeFor. We are happy to jump on a call to discuss your options. Don’t hesitate to reach out! For more detailed information you can also visit the MadeFor toolkit here.
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Course Price
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Course Price
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FAQ
Why is learning to structure data for action relevant today?
It is a prime time for customer research. The better you can navigate the data, the more likely you will be able to understand your customer and therefore serve them better. However, as there is so MUCH data, it becomes difficult to understand what data delivers actionable insight, and which data is simply noise. By learning to critically evaluate the right research methods for the right questions, you will gain an instant competitive advantage.
Who I will be learning with?
You will learn alongside passionate professionals who are keen to learn new ways of doing CX and are committed to continuous personal development. Just as yourself. Your learning team will be no bigger than 20 people, facilitating a more tailored experience that ensures your learning objectives are met.
Are there any prerequisites to do this bootcamp?
This bootcamp is defined for everyone that is affiliated with the importance of customer experience and the need to create ownership around it in an organisation. There is no extensive experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.
What kind of skills will I obtain after the microbootcamp 'structuring insights for action'?
Data synthesis, data clustering, data validation.
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