Segmenting customers for better outcomes
Customer segmentation is more than building personas. Having a good understanding of your customer needs and how you can deliver the most value to them as an organisation, requires effective segmentation methods and tools to empathise with your customer behaviour.
Segmenting customers for better outcomes
Customer segmentation is more than building personas. Having a good understanding of your customer needs and how you can deliver the most value to them as an organisation, requires effective segmentation methods and tools to empathise with your customer behaviour.
Outcomes
- Learn how to interpret and categorise data insights to create meaningful segments.
- Understand the different between the different types of customer segmentation and which fits the best purpose.
- Learn to use practical methods and tools to deepen the understanding about your customer needs.
- Understand how customer segmentation methods work as storytelling assets to align your stakeholders.
Summary and process
By learning how to read and interpret raw data, you will be able to categorise insights in order, to then make more meaningful customer segmentation. You'll get introduced to different types of data sources as well as the approaches that are used when creating segments with deeper empathy towards your customers' needs - this way we can create tailored experiences based on what is important!
Receiving data and analysing
Receive data and analyse the different types of raw data by challenging their quality. Examine and categorise the output.
Customer segmentation
Learn different customer segmentation approaches, their purpose and understand which ones can benefit your work.
Empathy
Learn the key principles around empathy, which level to strive for and how to include it in your work to deliver impactful customer outcomes.
Storytelling
Understand the concepts of storytelling and empathy and customer segmentation support you in stakeholder engagement if you have the right approach.
Your coach
Clara Llamas
The Perfect Participant
If you want to know how using effective customer segmentation can help you gain a better and deeper understanding of your customer needs, then this micro bootcamp is for you. In 6 hours, you will gain practical knowledge and insights into methods that can help you make meaningful and impactful decisions for increased customer value.
Preparation
The class is held in English, so you need a professional working proficiency level of English. The class in online, therefore you need to be able to connect to the classes, using your camera and microphone. If you have any software blocks (can't open certain online tools, such as digital white-boarding tool Miro) please inform us in advance.
Funding options
There are various payment and scholarship options available at MadeFor. We are happy to jump on a call to discuss your options. Don’t hesitate to reach out! For more detailed information you can also visit the MadeFor toolkit here.
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Course Price
Includes
Starts on
Course Price
Includes
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What our learners say
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FAQ
Why is learning customer segmentation and empathy relevant today?
Fast paced digitalisation and commoditisation has greatly impacted CX, reinforcing the view that understanding our customers has never been greater. Solely using simplistic customer personas, might not provide you with a holistic and complete view that can help guide which problems you are trying solve specifically for your target audiences. By understanding how to use segmentation and empathy, you'll be able differentiate yourself in the market by offering the right solutions to the right people.
Who I will be learning with?
You will learn alongside passionate professionals who are keen to learn new ways of doing CX and are committed to continuous personal development. Just as yourself. Your learning team will be no bigger than 20 people, facilitating a more tailored experience that ensures your learning objectives are met.
Are there any prerequisites to do this bootcamp?
This bootcamp is defined for everyone that is affiliated with the importance of customer experience and the need to create ownership around it in an organisation. There is no extensive experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.
What kind of skills will I obtain in the microbootcamp 'segmenting customers for better outcomes'?
Empathy mapping, customer definition process, segmentation approaches and methods, data collection and analysis.
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