Capturing the Loyalty of The Modern Customer
Customers expect more than ever before. Loyalty is becoming harder to capture, and many organisations are left wondering how to succeed.
If you missed our last MadeFor. Talk with Nate Brown or if you would like to go back and watch again, we got you.
Nate was giving us serious value around customer loyalty and specifically the need to break free from many of the legacy techniques and mentalities that have been holding us back and embrace a bold "Mission-Driven" approach to CX.During the session Nate touched on:
- Unifying the organisation around the principle of mission-driven CX to bring urgency and meaning to the work
- Using modern methods to enhance your Voice of Customer engine and understand your customers like never before
- Building a 360-degree view of the customer to reduce friction and enhance the digital experience
- Leveraging an intelligent change management framework to grow the work of CX over time
We hope you enjoy and stay tuned for more amazing guest speakers.
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