On July 22nd, Grace Sherman will talk about the business triggers for developing CX as its own functional area.
How did Bynder build a Customer Experience Function and what are they learnings?
In an 30-minute Lunch Talk, Grace Sherman, Senior Director of Customer Experience, will talk about the business triggers for developing CX as its own functional area. Grace will cover what it was like pitching the idea to the organisation and results obtained so far. She will also dive into some considerations for a CX strategy and roadmap.
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Bynder is a digital asset management platform that enables teams to collaborate in the cloud, get content to market faster, and maximise the impact of marketing assets. That's not all, they're working hard to build a CX function in their organisation and are going to tell us all about it.
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