How this restaurant amazed us, even after we paid and left.

At ‘Suka’ — a local restaurant — everyone gets a free cold bottle of water with their meal.

After breakfast, my friend and I left with the second bottle still full on the table.

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‘They must go through 150 bottles a day, spending time, energy and space to fill and cool them, only to give them away for free’, I thought, as we made our way out.

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More questions ran through my mind:

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‘What is the value of that little spark of joy in our CX? Is it profitable to give away a free bottle of water?’

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As we stepped outside, we were surprised by a towel that was laid upon our scooter seat to keep it cool.

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Wow, that’s amazing!

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Even after we leave, they unexpectedly delight us with their service.

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Is that why we eat there 2 or 3 times a week?

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Take a minute to think about your business. What is your free bottle of cold water? How do you amaze your customers after they’ve paid and left?

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It’s all those little sparks of joy combined, that sets aside the great from the good.

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And being great is profitable.

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Welcome to Inspiring CX Examples Episode #1

I hope you enjoyed this short example. I will be writing a weekly practical article on a product or service I come across that we can learn from.

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Ps. The restaurant’s links:

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https://www.sukaespresso.com/
https://www.instagram.com/sukaespresso/